Table Partners

Consultoria de estratégia e liderança

10 questões para o executivo de Internet

No Web 2.0 Summit que aconteceu em San Francisco em novembro/2010, a analista de Internet Mary Meeker fez sua última – excelente – apresentação no Morgan Stanley, antes de mudar para a firma de venture capital Kleiner Perkins Caufield & Byers

As 10 questões que a analista coloca como prioritárias para os executivos de Internet e o futuro de seus negócios são:

  1. Globality: Do you know which players in which countries do what you do better (or at least differently) than you do? Do you study/implement it?
  2. Mobile: Ramping faster than any ‘new new thing’ – is your business leading or lagging?
  3. Social Ecosystems: Would you rather be Apple, Google or Facebook? Will their future directions help or hurt your business?
  4. Advertising: Ripe for innovation – will your business benefit?
  5. Commerce: ’Wal-Mart in your pocket’… location-based services… group buying power… flash sales… deep discounts… transparent pricing… real-time alerts and ratings… virtual goods… immediate gratification… Products must be fast + easy + fun. Have you ever seen ‘constant improvement’ in products like we are seeing now? Is your business keeping pace? Do humans want everything to be like a game?
  6. Media: What does the extraordinary ramp in on-demand video usage mean for your business?
  7. Company Leadership Evolution: Shocking changes over just 6 years… are you prepared for next half decade of change?
  8. Steve Jobs: What’s his ‘secret sauce?’ Does your company have it?
  9. Ferocious Pace of Change in Tech: When do consumers-enterprises & incumbents-attackers need you?
  10. Sustaining the rythm of growth: Large companies do not typically support rapid growth rates of the magnitude that follow… will these trends continue?

Se você lidera um negócio, certamente deveria estar pensando seriamente sobre algumas dessas questões.

Veja o conteúdo impressionante da apresentação de Meeker/Morgan:

Se você quiser saber mais sobre como as plataformas móveis (smatphones, tablets) estão determinando o futuro da Web veja → Internet e mobilidade

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